Barbie as rapunzel transcript8/18/2023 ![]() Mattel Films is one of a few initiatives spearheaded by Mattel CEO Ynon Kreiz, who is our guest in today’s episode of Leadership Next. Murray: Michal, it’s not just a reimagination of the Barbie image but it’s also a reimagination of the company. But I’m really curious to see you know how this movie is going to portray Barbie in kind of the the modern era and obviously we’ve seen a lot of evolution with the product itself with the toy. I’m not sure if they were made by Mattel. ![]() I think they may have been knockoff Barbies. As a little girl in Israel where I grew up I played with Barbies. Lev-Ram: So I have no shame in saying that I’m actually very excited about this movie, Alan. But it’s also the first live action feature produced by Mattel Films, the film production division of toy giant Mattel. It’s highly anticipated for a whole bunch of reasons, some of them nostalgic interest in one of America’s most beloved and sometimes controversial toys. ![]() ![]() Murray: That of course is the trailer for the new Barbie movie in theaters July 21 and, Michal, we’re going to rush out to see it. Audio clip from Barbie movie: Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Barbie! Hi, Ken.
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